Confident, precise, a little bit lime

The wordmark

"Research Agenda." set in Hanken Grotesk ExtraBold, tracking −0.01em, always with the full point. The full point is always lime – the letters carry the contrast, the point carries the flash, on every ground.

Rules

• Use the supplied files – the SVG type is drawn as outlines, so they render correctly everywhere with no font installed. Never retype, letterspace, outline, stretch or add effects.
• Clear space: keep at least half the wordmark's cap height free on all sides. Minimum width 120px on screen.
• At display sizes the full point may be drawn as a square (as on the share card); at text sizes it is the typographic full stop.
• Never set the letters in a colour other than ink or paper (mono versions exist for single-colour print), and never drop the point. One codified exception: in the Thesis-family strip, the site's own mark is set entirely in lime (ra-wordmark-lime.svg) – the family pattern for highlighting the home publication.

The mark

Where the full wordmark will not fit – avatars, favicons, app icons – use RA. in the same setting, same lime point. The social avatar is the mark centred on an ink square. The official page is linkedin.com/company/research-agenda-news.

Colour

An editorial palette: ink and paper do the talking, the green is the working accent (links, kickers, the point on paper), and lime is the flash – small doses, high impact: the point on ink, chips, underlines, never large fields of text on it.

Dark mode

The site ships a full dark palette – ink flips to #F2F3F1 on #101214, the green brightens to #2FBE7C, cards sit on #16191D. Digital work should support both; print works from the light palette.

Chart colours

Data series use a fixed four-colour order, validated for colour-blind separation and contrast on both grounds. Assign in order, never cycle, never reuse for status.

Every chart carries the wordmark bottom-right – they travel as screenshots. The live reference is at /viz-demo.html.

Typography

Five faces, five jobs. The working faces – National 2 and the Tiempos family – are licensed from Klim Type Foundry and self-hosted; the wordmark stays Hanken Grotesk (the logo, not the UI font), and the mono is Martian Mono. Caps are tracked with restraint: 0.08em for labels and eyebrows, 0.04–0.05em for small mono metas – never wider than 0.10em. (The one exception is Haldane’s ornamental section divider.)

Language

• The publication is Research Agenda in full – "RA" lives only in the mark, never in copy.
• Haldane is the anonymous column inside Research Agenda – a brand within the brand, never the name of the publication.
• Boilerplate: "Research Agenda is Wonkhe's sister publication and a practice of Thesis."
• The legal line is © Thesis House Ltd with the year – never "Thesis House Ltd", never "Wonkhe".
• The early strapline "Between science and the state" is retired – do not reintroduce it. The working descriptor is "the news service for UK research".
• Tone: confident, precise, dry when it earns it. Written by people who know why it matters, not just that it happened.

Haldane

The column wears the hat, writes in Tiempos, and bolds the names of people as they enter – political-diary style. Haldane is never bylined and never explained.

The asset pack

Everything above, ready to use. The SVG type is drawn as outlines, so the files render correctly in browsers, decks and design tools alike – no font needed.